Judy Grace · Creative Strategist + Media Buyer
Creative strategy + Meta Ads management rooted in audience psychology.
Hi, I’m Judy. I look beyond the click: why someone stops scrolling, what they want, and what makes them trust a brand enough to act.
Let’s talk about your adsKnow the why before the what. Audience research, angles, hooks and messaging worth stopping for.
Campaigns built to be run well: setup, audiences, budgets and ongoing optimization, with a structure you can follow.
Test ideas, not just budgets. You get clear numbers and clear next steps.
Full-funnel setup with creative matched to how aware each audience was.
Account-level totals from Meta Ads Manager. Australia: A$96,699.19 spend, 2,972 purchases. US: US$106,384.45 spend, 4,902 purchases.
Key learning: judge performance in the context of campaign structure and seasonality, and tailor messaging to the audience’s awareness level.
Five image variations, one variable tested at a time.
Only the image changed between ads. The provider-in-scrubs ad produced 29 of its ad set’s 39 leads at $12.93 each.
Key learning: the lowest cost per lead isn’t always the most proven creative. Small samples are early signals, not winners. Revenue and bookings were not part of the available data.
Five warm audiences nurtured toward enrolling.
₱9,969.29 spend, ₱74,994 purchase conversion value, ₱19.74 per message conversation.
Key learning: warm audiences need nurturing, not another sales pitch. Conversations are not enrollments, so track purchases alongside messages.
The thinking and the concepts behind a cycling bib shorts campaign. This case shows strategy, not campaign results.
View the full strategy deckThe audience: a value-conscious, experienced cyclist who wants results but fears a lower price means a downgrade.
Same persona, offer and positioning each time. Only the way in changes.
Client names are kept confidential. Results come from Meta Ads Manager for the periods stated.
Your offer, audience, customer motivations and business goals.
A clear strategy, messaging and test plan, with campaigns built to match.
What’s working, what isn’t and why, then informed adjustments.
I work best with e-commerce brands, coaches and digital product creators, med spas and local service businesses, and agencies that need dependable campaign execution behind the scenes.